Founder and Chief Instructor

Dave Marshall hiking
Photo of Dave Marshall in Royal Signals White Helmets Motorcycle Display Team

Dave Marshall joined the British Army in 2002, joining the Royal Corps of Signals and specialising as a Communication Systems Operator.  He later deployed to Iraq where he provided high level strategic communications.

In 2005 Dave was selected to attend the arduous Physical Training Instructors (PTI) course at the Army School of Physical Training in Aldershot, passing this course and becoming a PTI whilst serving as a display rider in the famous Royal Signals White Helmets Motorcycle display team. He later attended a course where the top 5% were offered a place to teach at an Army Training Regiment (ATR).

Dave was posted to ATR Winchester in Hampshire where he instructed and led 50 recruits aged 16 – 32 through their basic military training. A later posting was as a PTI at Bath where he immediately stepped in as senior PTI running all aspects of the gym and staff. He managed a team of 12 to plan and develop physical training to the Regiment of 750 soldiers. He has been delivering authentic military boot camp experiences to civilians across Cheshire and Northwich since 2017.

Dave loves outdoor activities and is qualified to instructor level in Mountain Biking, Rock Climbing, Mountaineering and Scuba diving. He has also planned and led expeditions worldwide to places such as Bavaria, Gibraltar, Egypt, South Africa, Belize and Ascension. 

Fire jump White Helmets motorcycle display team



Richard joined the Royal Signals as a Radio Telegraphist when he was 18 years old. He served for six years in Germany and Belize. After qualifying as a Physical Training Instructor, he spent the last three years working in the Regimental gymnasium. Here he regularly took squadrons, of more than 100 soldiers, for PT sessions, sports lessons and fitness tests as well as organising sporting events. Additionally, he was responsible for the fitness, rehabilitation and operational fitness of troops deploying overseas.

Later seconded to a training establishment where he took Junior NCO’s on a promotional course, Richard lead PT sessions which enabled them to pass the enhanced fitness tests required by the course. Inevitably, he is no mean athlete himself and has represented his regiment at boxing, football, tug of war, swimming and half marathons.

After leaving the army, Richard joined Cheshire fire service spending 18 of his 20 years at Knutsford fire station.  As well as the day to day duties of a fire-fighter, he was the station PTI, regularly taking the watches for PT sessions and their 6 monthly fitness assessments. He qualified as a rope rescue supervisor, animal rescue supervisor and swift water rescue technician. This role also saw him gain an IOSH certificate. Always a committed professional, Richard has kept his army PTI skills up to date by completing several civilian courses, one of which was a fitness instructor level three course.




Fawn holds a BA Honours degree in Physical Education, a Level 3 Diploma in Personal Training and has been a teacher for the past ten years. She has a particularly strong background in the fitness industry and spent much of her youth as a member of various sports teams. 

Fitness is Fawn’s overriding passion and something which is part of her daily life because she enjoys it so much. Having been a member of military fitness outfits for over eight years, she decided to become qualified as a military fitness instructor and now runs several sessions across different outdoor venues. She uses her own experience of classes, passion and knowledge about health and fitness within each session to provide a varied, differentiated and, above all, fun workout to cater for all abilities. She frequently researches new ideas to ensure sessions stay fresh and so that members can benefit from full body exercises that they will enjoy.

Fawn loves LMF’s incredibly friendly community and she is particularly proud of the dedication and commitment shown by members who regularly turn out and give their all – whatever the weather! She would encourage everyone to get involved no matter what their current level of fitness may be. As she says herself, “LMF will cater for you and certainly exceed your expectations. Taking that first step is often the most difficult. Make it happen today!”  



Exercise is only one side of general health and weight management as we know, so recently Matt has come on board to the LMF team as our resident nutritionist.

As well as having qualifications in Sports Nutrition, Advanced Nutrition for Weight Loss and also Alkaline Nutrition, Matt also had practical experience in his own weight loss journey from 18 stone down to 11, and worked as a lifestyle consultant for a health club chain for a number of years too. Matts ethos is that there is no “quick fix” to weight loss, and so offers a long term strategy of changing food and diet habits that are sustainable for a lifetime (so don’t worry, he wont be telling you to stop Friday drinks or to give up your chocolate fix!)

When not helping people with their dietary needs, Matt is a keen mountain biker, Thai boxer, runner, hiker, is often in the Lakes or Snowdonia, and has climbed in the Alps, Central / Northern Africa too.

Matt offers a 6 month diet and weight loss plan for LMF members for £75. This includes an initial consultation, which focuses on your current foods/habits, your history and most importantly your goals. From there a full food plan is then discussed and designed for you to follow, with fortnightly “check-ups” and tweaking as you go to ensure you gain the results you want.